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The Athlete Journey is Unlike Any Other Career
In sports, pushing your body to the limit is how you maximize performance.
When it comes to business opportunities and wealth, lasting success comes from being strategic not just intense.
This makes it not so obvious how to win beyond the game.
That’s where we come in…
Your Journey + Our Process
The Athlete 360 Journey™ is the roadmap we’ve created to help current and former athletes from building a financial foundation to purpose-driven legacy.
We Go Beyond Basic Financial Planning to Help You
- Grow and protect your assets through tax-efficient strategies
- Develop the right team of advisors and network of professional connections
- Be prepared to transition from playing paychecks coming to an end
- Evaluate and pursue business ventures after playing ends
- Build a legacy that inspires the next generation
Whether you're still competing or already onto what’s next, we help you think bigger than just retiring from the game.
The Firm Foundation Wealth Strategy™ brings this to life.
The Firm Foundation Wealth Strategy™
A customized plan to grow and protect wealth, reduce taxes, and create lasting impact
We help turn your athletic success into lasting impact built on a firm foundation across every aspect of your financial life
How We've Worked With Athletes on Their Wealth Journey
- Minimize taxes with advanced retirement strategies for endorsement and outside income
- Maximize league retirement and benefit programs to build long-term security
- Protect income and lifestyle with risk planning for injuries or unexpected events
- Build a post-career financial game plan that turns paychecks into long-term wealth
- Leverage personal brand for impact by supporting causes or building a foundation in a way that's both meaningful and tax-efficient
Are You Ready to Create Lasting Success Beyond the Game?
Athletes are built to go for more.
Luke Melms, a former college athlete and trusted advisor to pro and college athletes, shares powerful insights in Go for More—an 11 chapter book filled with athlete stories, practical strategies, and battle-tested advice.