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Are You Ready To Create Success Beyond The Game?

Go for more book

Read Chapter 1 for Free Today

Purchase Go For More

Endorsements

 

"Go For More serves as a guide, a reality check, and a source of motivation. I can confidently tell you Luke is passionate about this because he’s lived it himself and truly loves serving athletes."

 

Brendan Haris

Brendan Harris

  • 8 year MLB career​
  • MBA graduate, The Wharton School
  • Investor and Advisor
  • Private Equity professional, x10 Capital
     

"When one leaves the game, they are leaving a lot behind between their purpose, a brotherhood, daily structure, and required discipline. Luke’s book will help you get yourself back on track. He will help with reigniting your purpose, passion and—most importantly—creating direction and a plan around going for more!"

 

Dana Cavalea

Dana Cavalea

  • World Series Champion Coach on 2009 NY Yankees team
  • Entrepreneur
  • Author, Habits of a Champion & Habits of a Champion Team

"Go for More is the playbook for athletes seeking to translate their on-field drive into lasting success beyond the game. I'm thrilled to endorse Luke's book supporting athletes."

 

Will Allen

Will Allen

  • ​12 year NFL career
  • National Champion at Ohio State
  • 1st Team Consensus All-American
  • Venture Capitalist
  • Founder, Will Allen Foundation
     

“Grit, perseverance, and integrity are just a few of the qualities that define Luke. He has been a trusted guide to our family for many years. We’ve come to deeply value his candid, thoughtful advice—especially as I navigated the sale of my business to private equity. Go for More shares the wisdom I’ve been able to experience firsthand in working with Luke.”

 

Tim Early

Tim Early

  • 2x Collegiate All-American Swimmer
  • Founder of Network Partners
     

Athletes are built to go for more.

 

Luke Melms knows this firsthand from his own journey as a former college athlete and trusted advisor to pro and college athletes.

In sports, training with speed and intensity leads to peak performance. But in business and building wealth, lasting success comes from being strategic, not just intense. 

Go for More is packed with athlete stories, practical strategies, and battle-tested advice to help you navigate the reality that winning beyond the game takes a different set of skills.

Whether you're still competing or have already hung up the jersey, this is your playbook to thrive in business, build lasting wealth, develop meaningful relationships, and leave a legacy that goes far beyond your accomplishments as an athlete.

 


 

ABOUT THE AUTHOR

Luke Melms is a former college baseball player, trusted advisor to athletes and CERTIFIED FINANCIAL PLANNER™.

Luke has dedicated his career to helping athletes turn their athletic success into long-term financial wins and success in business.

Luke’s experience includes positions at Goldman Sachs, where he advanced to Vice President, before jumping into entrepreneurship by launching his own wealth management firm.

Learn More About Luke


Testimonials are based on unique experiences from current clients and are not representative of all client experiences.  Testimonials are unsolicited, and no cash or non-cash compensation has been provided. As a result, clients do not receive any material incentives or benefits for providing testimonials. Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results.

 

Contact

754-484-4440 
info@firmfoundationfw.com

 

Address

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Ft. Lauderdale, FL 33301

6625 Miami Lakes Dr, Ste 363
Miami Lakes, FL 33014

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Advisory services offered through NewEdge Advisors, LLC, a registered investment adviser. NewEdge Advisors, LLC (“NewEdge Advisors”) is a registered investment advisor. Advisory services are only offered to clients where NewEdge Advisors and its representatives are properly licensed or exempt from licensure. This website is solely for information purposes. Past Performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by NewEdge Advisors unless a client service agreement is in place. The content of this website is developed from resources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult your legal or tax professionals for specific information regarding our individual situation. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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